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News Home Archive Stepcase Lifehack</h3> <subtitle type="text">Daily digest and pointer on productivity, getting things done and lifehacks</subtitle> <updated>2008-06-06T14:00:52Z</updated> <generator uri="http://wordpress.org/" version="2.5.1">WordPress</generator> <link rel="alternate" type="text/html" href="http://www.lifehack.org" /> <id>http://www.lifehack.org/feed/atom</id> <link rel="self" href="http://www.lifehack.org/feed/" type="application/atom+xml" /><feedburner:emailServiceId>71799</feedburner:emailServiceId><feedburner:feedburnerHostname>http://www.feedburner.com</feedburner:feedburnerHostname><feedburner:browserFriendly>This is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site, subject to copyright and fair use.</feedburner:browserFriendly><entry> <author> <name>Dustin Wax</name> <uri>http://www.dwax.org</uri> </author> <title type="html">How to Get a Blogger to Promote Your Product</h3> <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/LifeHack/~3/306129399/how-to-get-a-blogger-to-promote-your-product.html" /> <id>http://www.lifehack.org/?p=5723</id> <updated>2008-06-05T23:42:49Z</updated> <published>2008-06-06T14:00:52Z</published> <category scheme="http://www.lifehack.org" term="Communication" /><category scheme="http://www.lifehack.org" term="Featured" /><category scheme="http://www.lifehack.org" term="blogger" /><category scheme="http://www.lifehack.org" term="marketing" /><category scheme="http://www.lifehack.org" term="promotion" /><category scheme="http://www.lifehack.org" term="relationship" /> <link rel="replies" type="text/html" href="http://www.lifehack.org/articles/communication/how-to-get-a-blogger-to-promote-your-product.html#comments" thr:count="5" /> <link rel="replies" type="application/atom+xml" href="http://www.lifehack.org/articles/communication/how-to-get-a-blogger-to-promote-your-product.html/feed/atom" thr:count="5" /> <thr:total>5</thr:total> <content type="html"><img src="http://www.lifehack.org/wp-content/files/2008/06/20080606-blogging.jpg" alt="How to Get a Blogger to Promote Your Product" title="20080606-blogging" width="300" height="225" class="alignnone size-medium wp-image-5724" /> <p>You have a product or service to promote. You’ve heard great things about “conversational marketing”, “viral marketing”, and the like. On the surface, it seems easy: identify a few big bloggers, schmooze with them a little, and wait for the flood of sales as your chosen bloggers start talking up your product.</p> <p>It’s a good idea. So good that thousands marketrs and PR folks have been deluging bloggers from the Technorati Top 100 on down with press releases, insulting emails, even bullying tactics to get them to promote their products. So good that Lifehacker’s Gina Trapani posted a list of <a href="http://prspammers.pbwiki.com/FrontPage">PR spammers</a> and blocked emails from their domains. So good that the best way to get <em>bad</em> PR from bloggers these days is to try to get <em>good</em> PR from them.</p> <h2>What went wrong?</h2> <p>One reason this wonderful idea isn’t working the way it was expected to is that while bloggers have something pretty valuable to offer marketers, marketers so far have had little to offer in return. Likewise, while it costs marketers little to reach out to bloggers, it can potentially cost bloggers quite a bit in terms of lost integrity and lost audiences. Offering a blogger your product for free seems nice, but a blogger can quickly lose their readers’ goodwill if they’re perceived as a shill for some company.</p> <p>Another reason marketers have had a hard time connecting with bloggers has to do with control. Bloggers are, as a rule, a pretty independent bunch. They often feel used when marketers approach them, out of the blue, and ask them to promote their product or service. And bloggers don’t like being used. Most popular bloggers are strong writers and good marketers; they could easily be working in the media, in advertising, or indeed in public relations or marketing if they wanted to (or were able to) sacrifice their independence.</p> <h2>But all is not lost…</h2> <p>Reaching out to bloggers is still a good idea, though. Good bloggers have a special kind of rapport with their audiences, and are pretty adept at getting near the top of search engine result pages. Which means that a few kind words about your product on the right kind of blog can have a lot of life — piquing the interest of their regulars and turning up again and again in search results.</p> <p>The trick is to treat bloggers with respect, both for them as people and for their relationship with their audience. Which means rather than the drive-by pitching that has characterized most efforts to reach bloggers so far, you need to think in terms of building long-term relationships with bloggers. </p> <h2>A few pointers</h2> <ul> <li><strong>Do your research.</strong> Instead of spamming hundreds or thousands of blogs with pitches for your product, identify a handful of bloggers whose audiences will find the most value in your product. Show respect by learning something about the blogger — we make it very easy!</li> <li><strong>Take them seriously.</strong> Bloggers fight an uphill battle for legitimacy. You can show a great deal of respect by recognizing both the hard work and the talent that goes into creating a successful blog. </li> <li><strong>Explain yourself.</strong> Show that you’ve done your homework by explaining clearly what your product has to offer a blogger’s audience and how you think you can work together.</li> <li><strong>No strings. </strong>If you’d like a blogger to have a look at your product, make it absolutely clear that you don’t expect a positive review. Show your respect for the blogger by allowing him or her to make up their own mind about a product and to explain their opinion to their readers in their own way. Asking a blogger to lie for you is the quickest way to a) lose their interest, or worse, b) pan your product mercilessly. </li> <li><strong>Offer gifts, not bribes.</strong> This follows from “no strings”, but often marketers want to send t-shirts, pens, or other schwag to bloggers they work with. Nothing wrong with that, but again, make sure you’re not offering goods in return for positive reviews. Offer a gift as a thank you for a blogger’s time and consideration.</li> <li><strong>Do the groundwork. </strong>Treat a blog just like any media outlet — provide the blogger with everything she or he needs to properly evaluate your product or service. </li> <li><strong>Follow through.</strong> Keep in contact after a blogger has written about your product. Send them a thank you note, a testimonial, figures showing any impact their work might have had on your sales. Link to them from your site. Remember that a lot of blogs are businesses, and a lot of bloggers do related work as their day jobs — knowing their writing helped you increase sales 43% can help them sell ad space, gain new clients for their freelance business, or benefit them in other ways.</li> <li><strong>Ask for private feedback, too. </strong>A lot of bloggers will write a selective review of your product geared towards their readerships, while holding a separate personal view of the product. SHow your respect for them as an individual by asking if there’s anything they’d like to say that they chose not to include in their review.</li> <li><strong>Take your lumps graciously. </strong>Don’t attack bloggers who pan your product or service; if you’ve done your research and selected appropriate bloggers to pitch to, they’re disinterest in your product is probably a very important piece of information for you! Thank them for their time and move on — don’t, under any condition, “go after” them!</li> </ul> <p>Remember, with rare exceptions, bloggers don’t make a lot of money blogging, and so their audience and their standing in the blogging community are their main rewards. Approaching them with respect for their position and their needs will gain you a lot of respect in return, and you may well find that the blogs you maintain relationships with have become a central part of your marketing strategy — and a set of important relationships in and of themselves.</p> <hr/><em>Dustin M. Wax is a contributing editor and project manager at lifehack.org. He is also the creator of <a href="http://www.writerstechnology.com">The Writer's Technology Companion</a>, a site devoted to the tools of the writing trade. When he's not writing, he teaches anthropology and women's studies in Las Vegas, NV. His personal site can be found at <a href="http://www.dwax.org">dwax.org</a>.</em></p><p class="akst_link"><a href="http://www.lifehack.org/?p=5723&akst_action=share-this" title="E-mail this, post to del.icio.us, etc." id="akst_link_5723" class="akst_share_link" rel="nofollow">Share This</a> </p><h3>Related Posts</h3><ul class="related_post"><li><a href="http://www.lifehack.org/articles/communication/building-relationships-11-rules-for-self-promotion.html" title="Building Relationships: 11 Rules for Self-Promotion">Building Relationships: 11 Rules for Self-Promotion</a></li><li><a href="http://www.lifehack.org/articles/communication/10-ways-to-pimp-your-blog.html" title="10 Ways to Pimp Your Blog">10 Ways to Pimp Your Blog</a></li><li><a href="http://www.lifehack.org/articles/lifehack/tag-yourself.html" title="Tag Yourself">Tag Yourself</a></li><li><a href="http://www.lifehack.org/articles/lifehack/simplified-marketing-plans.html" title="Simplified Marketing Plans">Simplified Marketing 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src="http://feeds.feedburner.com/~f/LifeHack?i=P6a6wi" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/LifeHack?a=LIwrBI"><img src="http://feeds.feedburner.com/~f/LifeHack?i=LIwrBI" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/LifeHack?a=NYG57i"><img src="http://feeds.feedburner.com/~f/LifeHack?i=NYG57i" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/LifeHack?a=3gwTvI"><img src="http://feeds.feedburner.com/~f/LifeHack?i=3gwTvI" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/LifeHack?a=1Er5wI"><img src="http://feeds.feedburner.com/~f/LifeHack?i=1Er5wI" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/LifeHack?a=bEf93I"><img src="http://feeds.feedburner.com/~f/LifeHack?i=bEf93I" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/LifeHack/~4/306129399" height="1" width="1"/></content></entry> <entry> <author> <name>Leon Ho</name> <uri>http://www.stepcase.com/</uri> </author> <title type="html">Gmail Labs: Get experimental features in Gmail</h3> <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/LifeHack/~3/305931652/gmail-labs-get-experimental-features-in-gmail.html" /> <id>http://www.lifehack.org/?p=5725</id> <updated>2008-06-06T08:00:24Z</updated> <published>2008-06-06T08:00:24Z</published> <category scheme="http://www.lifehack.org" term="Technology" /><category scheme="http://www.lifehack.org" term="email" /><category scheme="http://www.lifehack.org" term="gmail" /><category scheme="http://www.lifehack.org" term="google" /> <link rel="replies" type="text/html" href="http://www.lifehack.org/articles/technology/gmail-labs-get-experimental-features-in-gmail.html#comments" thr:count="4" /> <link rel="replies" type="application/atom+xml" href="http://www.lifehack.org/articles/technology/gmail-labs-get-experimental-features-in-gmail.html/feed/atom" thr:count="4" /> <thr:total>4</thr:total> <content type="html"><p>Tonight, Google has released a bunch of new experimental features in Gmail, which you can enable any of them through a “Labs” tab in your setting area. Interesting enough - this is <a href="http://www.techcrunch.com/2008/06/05/gmail-labs-a-public-stage-for-googlers-20-time/">a development effort of Google developers’ free 20% time</a>. Initially, there are 13 features available:</p> <a href="http://www.lifehack.org/wp-content/files/2008/06/gmail-lab.jpg"><img class="aligncenter size-full wp-image-5726" title="gmail-lab" src="http://www.lifehack.org/wp-content/files/2008/06/gmail-lab.jpg" alt="" width="480" height="909" /></a></p> <p>Most of them could enhance your productivity (except the Old Snakey game). I have enabled three most useful features:</p> <ol> <li><strong>Quick Links.</strong> Consider this feature as your shortcut to any pages in Gmail. You could save your frequently used search queries for quick access. I would say this is the navigation interface in Gmail now. Very handy.</li> <li><strong>Superstars.</strong> I usually <em>star</em> a message when it “needs reply”, or “read later”. This is a souped up version of the Star feature in Gmail. Now you can identify different types of important message, say using “exclamation mark” for “need reply”, and “blue star” for “need to read”.</li> <li><strong>Fixed width font.</strong> This feature is so useful, as some emails may contain space formatted, ASCII art or table which requires fixed width font to display probably. Change to fixed width through the reply dropdown menu when you see a misaligned email.</li> </ol> <p>Which experimental features do you use?</p> <hr/><em>Leon Ho has a decade of experience in technology and the Internet. He was a manager of Software Engineering at Red Hat, Inc. and led an international team of software engineers. In 2007, Leon left Red Hat to launch <a href="http://www.stepcase.com">Stepcase</a> as an umbrella for both Stepcase Lifehack and Stepcase Apps. Recently, he won the #4 spot in BusinessWeek's Top 24 Young Asian Entrepreneurs.</em></p><p class="akst_link"><a href="http://www.lifehack.org/?p=5725&akst_action=share-this" title="E-mail this, post to del.icio.us, etc." id="akst_link_5725" class="akst_share_link" rel="nofollow">Share This</a> </p><h3>Related Posts</h3><ul class="related_post"><li><a href="http://www.lifehack.org/articles/lifehack/gmail-box-cleanup-hack.html" title="Gmail box Cleanup Hack">Gmail box Cleanup Hack</a></li><li><a href="http://www.lifehack.org/articles/communication/how-to-avoid-email-bankruptcy-5-rules-that-work.html" title="How to Avoid Email Bankruptcy: 5 Rules That Work">How to Avoid Email Bankruptcy: 5 Rules That Work</a></li><li><a href="http://www.lifehack.org/articles/technology/20-ways-to-use-gmail-filters.html" title="20 Ways to Use Gmail Filters">20 Ways to Use Gmail Filters</a></li><li><a href="http://www.lifehack.org/articles/technology/backup-your-gmail-with-google-groups.html" title="BackUp Your Gmail With Google Groups">BackUp Your Gmail With Google Groups</a></li><li><a href="http://www.lifehack.org/articles/lifehack/the-gmail-nerve-center.html" title="The GMail Nerve Center">The GMail Nerve Center</a></li><li><a href="http://www.lifehack.org/articles/lifehack/five-simple-rules-for-keeping-an-empty-inbox.html" title="Five simple rules for keeping an empty inbox">Five simple rules for keeping an empty inbox</a></li><li><a href="http://www.lifehack.org/articles/lifehack/micro-hack-clean-up-gmail-even-more.html" title="Micro Hack: Clean up Gmail Even More">Micro Hack: Clean up Gmail Even More</a></li><li><a href="http://www.lifehack.org/articles/lifehack/does-apples-mailapp-stink.html" title="Does Apple’s Mail.app Stink?">Does Apple’s Mail.app Stink?</a></li><li><a href="http://www.lifehack.org/articles/lifehack/micro-hack-gmail-contact-view.html" title="Micro-Hack: Gmail Contact View">Micro-Hack: Gmail Contact View</a></li><li><a href="http://www.lifehack.org/articles/lifehack/gmail-hack-2-use-the-calendar-right-away.html" title="Gmail Hack 2- Use the Calendar Right Away">Gmail Hack 2- Use the Calendar Right Away</a></li><li><a href="http://www.lifehack.org/articles/lifehack/gmail-hack.html" title="Gmail Hack">Gmail Hack</a></li><li><a href="http://www.lifehack.org/articles/lifehack/become-a-gmail-master.html" title="Become a Gmail master">Become a Gmail master</a></li><li><a href="http://www.lifehack.org/articles/lifehack/gmailthis-bookmarklet.html" title="GmailThis! 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Today: Danny Bader of the David Allen Company</h3> <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/LifeHack/~3/305434672/join-me-at-10am-pst-for-lifehack-live-today-danny-bader-of-the-david-allen-company.html" /> <id>http://www.lifehack.org/?p=5722</id> <updated>2008-06-05T16:02:27Z</updated> <published>2008-06-05T16:02:27Z</published> <category scheme="http://www.lifehack.org" term="Podcast" /><category scheme="http://www.lifehack.org" term="gtd" /> <link rel="replies" type="text/html" href="http://www.lifehack.org/articles/podcast/join-me-at-10am-pst-for-lifehack-live-today-danny-bader-of-the-david-allen-company.html#comments" thr:count="0" /> <link rel="replies" type="application/atom+xml" href="http://www.lifehack.org/articles/podcast/join-me-at-10am-pst-for-lifehack-live-today-danny-bader-of-the-david-allen-company.html/feed/atom" thr:count="0" /> <thr:total>0</thr:total> <content type="html"><img src="http://www.lifehack.org/wp-content/files/2008/05/lifehack-live-logo.png" alt="Lifehack Live" title="lifehack-live-logo" width="200" height="200" /> <p>Join me live for today’s recording of <a href="http://www.blogtalkradio.com/lifehack">Lifehack Live</a> at 10am PST. Visit the site and listen to the live stream, and call in during the show with your own questions and comments.</p> <p>Today, I’ll be speaking with Danny Bader, a productivity coach and presenter at the <a href="http://www.davidco.com/">David Allen Company</a>. We’ll be talking about GTD: eresistances to it, introducing the people around you to it, and moving from reading about it to making it a part of you daily habits.</p> <p>Give us a call and share your thoughts! The number is (347) 838-8244 (US-based phone number). Or just listen to the show’s stream live from <strong>10 - 10:45 am PST</strong> at <a href="http://www.blogtalkradio.com/lifehack">blogtalkradio.com/lifehack</a></p> <p>The recorded podcast will be officially released next Monday.</p> <p>Subscribe to the Lifehack Podcast Feed via <a href="http://www.lifehack.org/feed/podcast">RSS</a> or <a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewGenre?id=26">iTunes</a>. </p> <hr/><em>Dustin M. Wax is a contributing editor and project manager at lifehack.org. He is also the creator of <a href="http://www.writerstechnology.com">The Writer's Technology Companion</a>, a site devoted to the tools of the writing trade. When he's not writing, he teaches anthropology and women's studies in Las Vegas, NV. His personal site can be found at <a href="http://www.dwax.org">dwax.org</a>.</em></p><p class="akst_link"><a href="http://www.lifehack.org/?p=5722&akst_action=share-this" title="E-mail this, post to del.icio.us, etc." id="akst_link_5722" class="akst_share_link" rel="nofollow">Share This</a> </p><h3>Related Posts</h3><ul class="related_post"><li><a href="http://www.lifehack.org/articles/productivity/boredom-can-be-good-for-you.html" title="Boredom Can Be Good For You">Boredom Can Be Good For You</a></li><li><a href="http://www.lifehack.org/articles/podcast/lifehack-live-for-may-26-susan-sabo-on-travel.html" title="Lifehack Live for May 26: Susan Sabo on Travel">Lifehack Live for May 26: Susan Sabo on Travel</a></li><li><a href="http://www.lifehack.org/articles/podcast/join-me-at-10am-pst-for-lifehack-live-today-susan-sabo-and-i-talk-about-travel.html" title="Join Me at 10am PST for Lifehack Live! Today: Susan Sabo and I Talk About Travel">Join Me at 10am PST for Lifehack Live! 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What about a nasty storm knocking out transport to your area for a week? What if you had to evacuate your home because of a wild fire?</p> <p>A little emergency preparedness can go a long way. Spending an hour or two today, along with a few dollars, can make sure that you have less to worry about in the event of an emergency. And if you’re worrying about a bad storm or a wild fire, I think that any peace of mind that being prepared can bring you is worth the effort. You don’t need to spend a lot of time worry about emergency preparedness, but making it a part of your plans makes sense. Heck, you back up your hard drive on a regular basis, right? That’s basic emergency preparedness right there!</p> <h2>Planning An Evacuation Bag</h2> <p>I’ve read about people keeping a go bag for every occasion — from wilderness rescue to a bird flu pandemic It’s up to you how far you want to go, but I’ve focused on stocking a bag that will get me through some basic emergencies. I’m working on the assumption that, after a point, I’ll have access to my (or someone else’s), tool shed, pantry and other stuff and can work with those items when I run out. No sense hauling around more than a first aid kit when you can stock a good number of emergency medical supplies at home.</p> <p>So what do I think is important in an evacuation bag?</p> <ul> <li> A basic first aid kit</li> <li> A map</li> <li> A flashlight with spare batteries</li> <li> A blanket</li> <li> At least one change of clothing, with extra underwear and socks</li> <li> Soap and a few other basic hygiene supplies.</li> <li> A coat</li> <li> Medication — a supply of both prescription and over the counter drugs</li> <li> A recent back up of important computer files</li> <p> <a href="http://www.fonosip.com/" target="_top"> <img src="http://fonosip.com/gifs/logo_ad14.gif" width=189 height=77 border=0 align=right alt="Logo Fonosip.com"></A> <a href="./rss.xml" target="_top">Subscribe with an RSS reader <img src="http://voip.brujula.net/gifs/rss.png" width=16 height=16 border=0></a> <a href="./archive/" target="_top">Older News Archive</A> <a href="./syndicate.html" target="_top">Add news to your web site</A> <a href="http://www.pheedo.com/click.phdo?x=66b2c05330304248a29f2f3cb0c4f3b6&u=%%UNIQUEID%%"><img src="http://www.pheedo.com/img.phdo?x=66b2c05330304248a29f2f3cb0c4f3b6&u=%%UNIQUEID%%" border="0"/></a> </td></tr> <td><BR><BR> <p> <a href="/dmoz/"> Top</a> | <a href="http://www.ba.net/dmoz/Arts/"> Arts</a> | <a href="http://www.ba.net/dmoz/Business/"> Business</a> | <a href="http://www.ba.net/dmoz/Computers/"> Computers</a> | <a href="http://www.ba.net/dmoz/Games/"> Games</a> | <a href="http://www.ba.net/dmoz/Health/"> Health</a> | <a href="http://www.ba.net/dmoz/Kids_and_Teens/"> Kids</a> | <a href="http://www.ba.net/dmoz/News/"> News</a> | <a href="http://www.brujula.net/dmoz/Recreation/"> Recreation</a> | <a href="http://www.brujula.net/dmoz/Reference/"> Reference</a> | <a href="http://www.brujula.net/dmoz/Regional/"> Regional</a> | <a href="http://www.brujula.net/dmoz/Science/"> Science</a> | <a href="http://www.brujula.net/dmoz/Shopping/"> Shopping</a> | <a href="http://www.brujula.net/dmoz/Society/"> Society</a> | <a href="http://www.brujula.net/dmoz/Sports/"> Sports</a> | <a href="http://www.brujula.net/dmoz/World/"> World</a> | <a href="http://www.ba.net/dmoz/World/"> Languages</a> | <a href="http://www.ba.net/news/"> News</a> | <a href="http://www.ba.net/news/"> Blogs</a> <HR NOSHADE> <p><center> <!!--#exec cmd="/cgi-bin/banner"--> <table><td> <script type="text/javascript"> GA_googleFillSlot("news-banner-bottom"); </script> <td> <a href="http://www.ba.net/about/"> <img src="http://ba.net/gifs/adbrite-your-ad-here-banner.gif" style="background-color:#CCCCCC;border:none;padding:0;margin:0;" alt="Your Ad Here" width="11" height="60" border="0" align=right></a> </table> <p><br> <form method="POST" action="http://www.brujula.net/cgi-bin/buscar"> <input name="text" size="45"> <input type="submit" value="Search"> <input type="hidden" name="buscador" value="categorias-en"> </form> <br> <font size=1> <b>BA.net Brujula.Net</b> © 2008 <A HREF="http://www.ba.net/acerca/" STYLE="text-decoration:none;font-size:xx-small">advertising</a> <br><br> <A HREF="http://www.ba.net/" STYLE="text-decoration:none;font-size:xx-small">english</a> <A HREF="http://www.brujula.net/" STYLE="text-decoration:none;font-size:xx-small">español</a> <A HREF="http://www.ba.net/italia/" STYLE="text-decoration:none;font-size:xx-small">italiano</a> <A HREF="http://www.ba.net/germany/" STYLE="text-decoration:none;font-size:xx-small">germany</a> <A HREF="http://www.ba.net/japan/" STYLE="text-decoration:none;font-size:xx-small">japan</a> <A HREF="http://www.ba.net/france/" STYLE="text-decoration:none;font-size:xx-small">france</a> <A HREF="http://www.ba.net/world/" STYLE="text-decoration:none;font-size:xx-small">more</a> <A HREF="javascript:window.external.AddFavorite(window.location.href,document.title)" STYLE="text-decoration:none;font-size:xx-small">bookmark</A> </center> </td> </TABLE> </TD> <TD valign="top"><IMG src="http://www.brujula.net/gifs/sep3horiz.gif" width="23" height="1"></TD> <TD bgcolor="#333366" valign="top"><IMG src="http://www.brujula.net/gifs/sep3horiz.gif" width="3" height="1"></TD> </TR> <TR bgcolor="#ffffff"> <TD colspan="2" bgcolor="#FFCC66" valign="top"><IMG src="http://www.brujula.net/gifs/sep3horiz.gif" width="1" height="24" border="0"></TD> <TD colspan="3" valign="top"><IMG src="http://www.brujula.net/gifs/sep3horiz.gif" width="1" height="24" border="0"></TD> <TD rowspan="2" colspan="2" bgcolor="#333366" valign="middle"> <CENTER> <FONT color="#FFFFFF"><B>></B> </FONT> </CENTER> </TD> </TR> <TR> <TD colspan="5" bgcolor="#333366" valign="top"><IMG src="http://www.brujula.net/gifs/sep3horiz.gif" width="1" height="3"></TD> </TR> <TR bgcolor="#666699"> <TD colspan="8"><IMG src="http://www.brujula.net/gifs/sep3horiz.gif" width="1" height="10"></TD> </TR> </TABLE> </BODY></HTML>